Whether you’re a winner or a loser, box office revenue is down significantly compared to last summer.
The Summer movie season is officially over, after 4 long months, it’s finally over. While this summer had it fair share of winners that won the box office, their were plenty of losers, and boy did they lose. It’s now time to asses the winners and losers of the 2017 Summer box office.
Winner: Wonder Woman
The highest grossing film of the summer by a significant margin, Wonder Woman was a much needed win for the DC extended universe and showed girl power is alive and well in Hollywood. The film saw unprecedented holds from weekend to weekend over the summer, playing similarly to 2002’s Spider-Man en route to $406.8 million domestically, making it the 7th highest grossing super-hero film of all time and the highest grossing film ever directed by a woman.
Loser: Valerian and the City of a Thousand Planets
Valerian is a prime example of what happens when you let directors go into a CGI candy shop and allow them to lose their minds on screen. While visually striking, Valerian lacked star power and chose style over substance in this over-long, over-budgeted Star Wars wannabe. The film’s box office receipts didn’t help matters either, as it grossed a puny $39.8 million at the North American box office compared to its $172.2 million budget. A bomb indeed.
Winner: Marvel Studios
At this point, Marvel Studios has perfected the blockbuster formula. Guardians of the Galaxy Volume 2 grossed $389.4 million in May, showing that Star Lord and the gang won’t be going away anytime soon. Marvel Studios was also able to reap the rewards of re-booting the Spider-Man franchise with Spider-Man: Homecoming in July, grossing an impressive $321.2 million during its theatrical run.
Loser: Former Franchise Tent-Poles
Alien: Covenant, Pirates of the Caribbean: Dead Men Tell No Tales, Cars 3, Transformers: The Last Night. What do they all have in common? They are all franchises that at one point were box-office giants who presided as the kings of the summer movie season but have now all but exhausted ideas to the point that audiences have grown tired of them. While the international box office receipts helped prevent them from flat-out bombing and in some cases made them profitable, it’s time for studios to re-think their strategies in regards to tent-pole franchises.
Winner: War for the Planet of the Apes
A stunning achievement in motion capture and special effects, War for the Planet of the Apes is nothing short of technically brilliant. Add in the emotional component most summer box office films are missing along with enthralling action, and War For the Planet of the Apes proves you don’t have to be brainless to be a successful summer blockbuster.
On paper, Baywatch seemed to be a no-brainer. A summer comedy filled with beaches, bikinis, and the Rock would surely breed box office success, right? Unfortunately, incompetent direction, lazy joke writing, and exploitation of female bodies made Baywatch unwatchable, making it one of the biggest duds of the summer movie season.
Winner: Rotten Tomatoes
If there were ever a time where the influence of the review aggregate site flexed its muscles, it was this summer. Films that boasted overwhelmingly positive reviews such as Dunkirk ($175.5 million) and Baby Driver ($104.3 million) enjoyed box office success and long theatrical runs. Maligned films such as The Mummy ($80.1) and The Dark Tower ($46.1 million) on the other hand saw their hopes and dreams of launching franchises either stall or end due to dog piling bad reviews.
Loser: The Summer Box Office
For every financially and critically successful film released this summer, there was an even more financially and critically disastrous film released. Add in an August with very few appealing films, and the summer box office is down nearly 16% compared to last year and movie going attendance is the worst it has been in 25 years. One can only hope the looming Fall movie season can pick up the slack, but the 2017 box office appears to be experiencing diminishing returns.